The first step in each one of our projects is completing a brand discovery session. During this session we will unearth the foundations of your brand: your unique offerings, your ideal audience, your core values, and your vision for the future.  

This information provides the basis for our project. We will continue to reference the information gathered here to concept and design your brand.  

Discover—

We translate the information gathered during the discovery phase to inform the creative direction of your brand identity. The creative direction includes the written results from the discovery session, a document outlining your brand strategy, creative concepts to choose from and your brand messaging. 

Once you decide on the creative concept you want to move forward with we move into the design phase.

Strategize—

Taking the creative concept you’ve fallen in love with, we begin to build out the foundations of your visual identity – the logo suite, color palette and font pairings. At this point we have a check-in session to get sign off on the core elements. Once we have approval, we will develop the rest of the visual identity which, depending on which package you select, includes textures, patterns, illustrations, and style of photography. 

Once the entire visual system is approved we move into activation.

Design—

The final phase includes bringing all the elements of your brand identity together and creating your brand collateral. The final deliverables will be packaged up and depending on the package you’ve selected we will design the living, breathing content that expresses your brand. This includes, but isn’t limited to, social media creative direction, social media templates, business cards, and Lightroom presets. 

You’ll get to see your brand out in the wild and see the new following you attract as a result.

Implement—