HARppa Baby grovi playpen

Youtube Video Integration

For this partnership, I created lifestyle-driven content showing what life with a baby actually looks like — the beautiful moments and the very real ones in between. I focused on how the HARPPA playpen fits naturally into our day-to-day rhythm, giving my baby a safe space to play while still feeling connected to the rest of the home.

Rather than staging something overly polished, I leaned into realism: showing how the playpen supports independence, gives parents a moment to breathe, and blends seamlessly into a lived-in space. The goal was to help other parents see themselves using it, not just watching an ad.

Flexispot Electric Adjustable bed

Youtube Video Integration

For the FlexiSpot partnership, I approached the content through a lifestyle and wellness lens, showing how small upgrades can make a big difference in everyday comfort. Rather than focusing solely on features, I highlighted how the adjustable bed supports rest, recovery, and slower moments — whether that’s winding down at night, easing into the morning, or finding a bit more comfort during postpartum recovery.

The goal was to make the product feel aspirational but still attainable — something that naturally fits into real life rather than feeling like a luxury add-on.

Momcozy Bottle Washer

Dedicated Youtube Video

This collaboration came from a very real place: navigating early postpartum life and trying to simplify the constant cycle of feeding, washing, and resetting for the next feed.

I created an honest, walkthrough-style review that focused on how the Momcozy bottle washer actually fits into a new parent’s daily routine — what it replaces, what it simplifies, and why it genuinely makes life easier. The content was rooted in transparency and relatability, speaking directly to parents who are tired, overwhelmed, and looking for practical solutions they can trust.