Shilique Calhoun

PERSONAL BRAND IDENTITY

Our solution involved created a brand system with three parts, each with their own logo version that is derived from the same custom type. Shilique's personal style and creative viewpoint comes through in the accompanying visual identity.

Shilique was in need of an identity that works across sports, lifestyle and fashion while reflecting his personal style.

the Micro Logo

Comprised of two characters that can be read either has Shilique’s initials or as his number, 90, the Micro Logo is the most compact and the most traditionally athletic. As such, this version should be used in a sports and football context (i.e. athletic apparel, football camps, etc.)

THE MID LOGO

The medium, or Mid Logo, uses characters that follow the style of the micro logo to spell out Shilique’s nickname, Lique. This should be used in more casual and lifestyle settings, such as social media.

THE Macro LOGO

Finally, the Macro Logo, spells out Shilique’s entire first name. This version should be reserved for more formal situations and any fashion ventures he explores.